I knew that I wanted to take my little business in a new direction. Something romantic, timeless, vibrant and me. Well, YOU my amazing clients, but MY interpretation of you. My split second capture of a moment you share. An image I couldn’t wait to get home and edit and see in front of me and get to relive!
I knew to do this, I needed to connect with the type of clients that wanted ME to capture these cherished moments. To have me tell their stories. Clients who trusted me to do a great job and show their laughs, smiles, tears, hugs & kisses in ways they themselves didn’t get to see.
I knew to attract these clients, I needed to stand out. I needed to start with my brand.
Before selecting my amazing designer, I started to shoot what I wanted. What drove me to work harder and what excited me: Weddings, Families, Maternity Sessions. A sort of circle of life. I shot using editing techniques I loved, at times I preferred where the light would be pretty, and in places that represented the natural rustic feel that I felt was my style.
It worked!! My amazing families and couples rocked every session, and we were blessed with amazing light! I was steadying up my style and it was showing fluidity. I was going to workshops and taking classes, to gain the skills to propel me forward. Now I was finally ready to have the look that told the world about me!
Sami Proctor Photography & Design was who I needed. Who I wanted. And after our first email, when she asked who I was and what I loved, she sent me the inspiration board to what would become my new branding look, and I was IN LOVE.
She kept the red that is my favorite, and brought in my love of the gothic era, and a lll things old fashioned. I mean, my girls got me a quill for mothers day this year, and that is me to a T!
Over the next few weeks, we communicated openly and drafts were sent back and forth until ultimately, I had in front of me a group of images that those who I sneaked a peek to truly thought looked like me! We had met my goal! I was ready to launch, and on my 40th birthday, on November 1st, the new Debbie Laughlin Photography site was ready to go! Click on my name, and Sami’s, to check out her amazing work for yourself. She was courteous, she listened, she answered and she produced! I couldn’t be more thankful! I hope you love it as much as I do, and hopefully you can picture yourself up on my new site, in your very own set of stories that I get to capture for you!